About

Welcome to Zoom Etiquette — where clear communication meets practical standards for a modern working world.

About Zoom Etiquette

Zoom Etiquette: A Professional Guidebook is more than a book — it’s a system.

It was created to address the real, daily friction of remote work: missed cues, awkward silences, overlong meetings, off-camera confusion, and people eating lunch like they’re invisible. As video calls became the backbone of modern business, the rules never quite caught up. Zoom Etiquette fills that gap.

Built from real-world experience, the system is designed to help individuals and teams communicate better on camera — not just technically, but professionally and personally. It’s a guide for anyone who wants to present well, run better meetings, and foster trust in a virtual world.

About Virtual Etiquette Advisors

Virtual Etiquette Advisors (VEA) is the consulting arm of this mission. We work with organizations that want more than just “Zoom tips” — they want clarity, consistency, and culture across their remote teams.

VEA provides:

  • Training workshops that bring Zoom Etiquette to life

  • Consulting engagements that embed etiquette into org-wide policies

  • Certification programs for employees and departments

  • Executive briefings that help leadership set the tone

The goal isn’t to nitpick how people sit on camera. The goal is to create shared standards so meetings run smoother, teams perform better, and professionalism doesn’t get lost in the pixels.

About the Author

Mark Loughran is a longtime veteran of sales, SaaS, and consulting — with 15+ years leading teams in customer experience, employee engagement, and startup strategy. He’s been on thousands of video calls (good, bad, and everything in between), and after hearing “someone really ought to write a book about this” one too many times… he did.

Mark’s background includes working with Fortune 500 clients, mentoring teams, and asking hard questions about how people communicate at work. He believes Zoom calls should be less painful, more productive, and — ideally — never include anyone in a tank top eating a salad.

Mark lives in rural New England on an old farm with his wife, two daughters, and barn full of animals.